Social Media Report

Provided for: April 20, 2026 - Regular Meeting

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The report compares data to the previous month.

Definitions used in the report:

  • Fans/Followers: Total audience. The number of people who have chosen to follow us on any particular social media platform.
  • Engagement: Number of fan interactions (reactions, comments, shares, clicks, and private messages) with social media platform for the month.
  • Impressions: Number of times the page’s content has been viewed during the month.
  • Brand Awareness/Mentions: Number of page mentions and shares of our content for the month.
  • Posts Published: Number of posts we published.
  • Total Reach: Number of people who saw the post.
  • Engaged: Users People who clicked on the content.
  • Unique Viewers: Estimated number of people that watched our content.
Social Media Audience Statistics
Statistics Type Facebook Facebook Percentage Change Instagram Instagram Percentage Change
Fans / Followers 6233 +2.6% 1895 +2.7%
Engagement 1902 +138.0% 690 +90.1%
Impressions 122,252 +72.6% 20,211 +33.6%
Mentions 23 +64.3% 24 +33.3%
Global Content Statistics
Statistic Facebook Facebook Percentage Change Instagram Instagram Percentage Change
Posts Published 95 +9.2% 84 +3.7%
Total Reach 133 +95.9% 20,304 +35.7%
Engaged Users 6,576 +201.4% 713 +97.5%
YouTube February 2026 Audience Statistics
Data Point Values Value Change
Video Views 479 15.0%
Watch Time (Hours) 16.2 69.0%
New Subscribers 2 -1.9%
Impressions 3,331 10.0%
Impressions (Click-through) 5.90% 11.3%
Watch Time from Impressions 2.04 minutes 67.2%
Viewers 311 -0.6%
Public Videos 304 +1
Playlists 25 0
Total Subscribers 580 +3
eNewsletter Statistics February 2026
Statistic Item Value Value Change
Number of Recipients 6233 +48
Open Rate 62% -3%
Click Rate 3% -2%

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